Marketing Consultancy, this is a group work not full paper work see Essay

Marketing Consultancy, this is a group work not full paper work see details bellow - Essay Example Basically, the rationale behind the need to build ties with the local schools, youth clubs, and sports clubs is to make it easier on the part of the Dunamaise Arts Centre to locate and encourage the parents of children between 5 to 15 years old to take advantage of the art work exhibits, educational shows, workshops, and classes that are purposely designed to enhance the artistic side of each child (Marconi, 2005, p32). 7. Offer courses or workshops related to arts and crafts such as puppetry, holiday card making, drawing, sketching, paintings, and textile design making; book arts; animal sculpture making using playdough; film making and animation; digital photography; music like singing songs and sounscapes; acting; storytelling; and dancing (Dibb, 1996, p6). This is a business terminology referring to the the process of classifying customer with common needs. This classification or aggregation is made to customers with similar needs in relation to the marketing action (Wong, 1993, p22). To make it easier for Dunamaise Arts Centre to identify its target market, it is important to divide its target customers into subgroups. By conducting market segmentation, Dunamaise will be able to learn more about its target customers’ demographic, psychographic, and geographic profile (Kotler, 2000, pp. 263 – 266). To locate the target market, it is necessary to contact the managers of Leighlinbridge Gaelic Foodball Club, Co Carlow Football Club, Castledermot GAA Club, Athy GFC, Castlemtchell GFC, Kildangan GAA, Redhills Airsoft, Cill Dara Rugby Club, and Naas Hockey Club among others. KOHL, S. (2000). Getting attention leading-edge lessons for publicity and marketing. Boston, Mass, Butterworth Heinemann. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=34020. Mcdonald, M. (2008). Malcolm McDonald on marketing planning

Leventhals Illness Dimensions Essay Example | Topics and Well Written Essays - 500 words

Leventhals Illness Dimensions - Essay Example People by use of their common sense search for the meaning of somatic events and tend to attribute these events to a specific cause. According to Taylor, (1999), the presence of symptoms and also how a person interprets them affect his/her behavior. Equally important are the attributions which the person makes out of the symptoms being experienced. Research has shown that majority of the people seeking medication on not so serious symptoms are later diagonised to suffer from depression related illnesses. The explanation here is that the people interpret the symptoms to mean presence of physical diseases. Leventhal proposed five dimensions of illness in which illness experiences are organized. The five dimensions are: control and curability. Cause, Timeline, consequences and identity (Leventhal, Benyamini, Brownlee, Diefenbach, M. Leventhal, Miller, L., & Robitaille, 1997). A patient's perceptions of how they can control an illness and the possible out come changes their behavior. When administering treatment for illness perceptions the goal should be to influence behavior. In the (Development and Diversity. Vol. 4) it is noted that illness representations affect the measure a patient will take in order to adapt to an illness as his/her emotional responses. To adapt a patient may use escape-avoidance mechanisms and wishful thinking. This, illustrates that it is crucial for clinicians to examine individuals coping In reg